Privacy Policy

1. Information We Collect

Optimized Blueprint ("we," "us," or "our") collects the following information when you interact with our website:

• Email Address — Collected when you subscribe to our newsletter, download a guide, or sign up for updates.
• Phone Number — Optionally provided for lead attribution, order matching, customer support, and SMS communications when you opt in.
• Usage Data — Standard analytics data including pages viewed, time on site, and referring sources via cookies and tracking pixels.

2. How We Use Your Information

• To deliver requested content (guides, newsletters, research updates)
• To send marketing communications via email (with your consent)
• To send SMS marketing messages (only with your explicit opt-in consent)
• To match bridge-site leads with later NexPep orders for attribution and customer support
• To improve our website and content based on usage patterns
• To measure advertising effectiveness via Meta (Facebook) Pixel

3. Third-Party Services

We use the following third-party services that may receive your data:

• Resend — Email marketing and guide delivery platform. Your email address and attribution metadata are stored and processed by Resend for communications you request.
• Twilio — SMS delivery platform. Your phone number and SMS consent status are processed by Twilio when you opt in to text communications.
• Meta (Facebook) Pixel — Used for advertising measurement and optimization. Collects anonymized browsing data.
• Vercel — Website hosting provider that processes standard web server logs.

4. SMS Communications

If you provide your phone number and opt in to SMS communications, you consent to receive automated research guide, sourcing checklist, and promotional text messages from us. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at the email below. SMS opt-in data and consent will not be sold or shared with third parties for their own marketing or promotional purposes.

5. Cookies & Tracking

We use cookies and similar tracking technologies to measure site performance and advertising effectiveness. You can disable cookies in your browser settings, though some site features may not function properly.

6. Your Rights

You have the right to:

• Unsubscribe from email communications at any time (via unsubscribe link)
• Opt out of SMS by replying STOP
• Request deletion of your personal data
• Request a copy of data we hold about you

7. Data Security

We implement reasonable security measures to protect your personal information. However, no method of electronic transmission or storage is 100% secure.

8. Contact

For privacy-related inquiries, contact us at: hello@optimizedblueprint.com